About BoxOfficeLoco.org
Violence persists because the vast majority of people believe it's inevitable. Ending violence is a matter of proving it's a choice—and choosing the violent option only perpetuates more violence.
Hollywood churns out content that never questions whether violence is optional, preferring instead to treat it as inevitable for the sake of titillation. BoxOfficeLoco.org aims to show just how impactful our media consumption is on our culture of violence.
Violence Is a Choice—Starting With Yours
Don't blindly accept the prevailing narrative: "Humans have always been violent, therefore they always will be." That story negates you and your choice. You very likely choose not to be violent every day—by the hour, even. So why can't the rest of the world?
Peace is far more prevalent than violence in the world. But our entertainment, our politicians, and our systems keep telling us otherwise—because they all want us to have an enemy to focus on, and the more provocatively they can fix our attention on that enemy, the better it serves them. Don't build your moment-by-moment perspective on a worldview favored by systems that do not promote your individuality.
We always have a choice in what we do with our hours. Consuming violent entertainment without ever zooming out to ask real-world questions only robs us of more of those hours—chaining us to a lie we've learned to revere. Even a single war death should give us pause and prompt us to ask where diplomacy broke down; when the deadliest war looks mild next to a two-hour film, we stop asking. This comparison method is just one way to shed light on the problem. The more we believe violence is inevitable, the less we will do to avoid it.
Our Revolutionary Approach
We've created the first platform to systematically quantify entertainment violence with the same rigor that financial tracking sites analyze box office performance. But we go further—we connect these statistics to real-world consequences.
Our database reveals uncomfortable truths: How many deaths does your favorite action movie contain? How does that compare to actual historical conflicts? What does our appetite for violent entertainment say about our society?
Veterans for Peace Partnership
BoxOfficeLoco.org operates as a project of Veterans for Peace, the organization that brings unparalleled credibility to questions of violence and conflict. Our veterans have experienced the reality of violence firsthand—not as entertainment, but as devastating human tragedy.
We're uniquely positioned to challenge violence normalization because we understand the difference between fictional casualties and real human cost. We've seen what violence actually looks like, sounds like, and costs communities around the world.
Building a Movement, Not Just a Website
BoxOfficeLoco.org is more than a database—it's the foundation for cultural transformation. We're building tools for:
- Peace activists seeking data-driven arguments against violence normalization
- Educators and researchers studying media's impact on society
- Conscious consumers making informed entertainment choices
- Parents understanding what their families are consuming
- Policymakers considering the societal implications of entertainment violence
Expert Leadership
Our team combines deep domain expertise in both entertainment analysis and peace advocacy. We bring technical sophistication to cultural criticism, creating intellectual property that could expand into consulting, research partnerships, and educational initiatives.
We're not just building a platform—we're documenting the evidence of social devolution and providing tools for conscious cultural evolution.