About BoxOfficeLoco.org
Hollywood churns out content that never questions whether violence is optional, preferring instead to treat it as inevitable for the sake of titillation. BoxOfficeLoco.org aims to show just how impactful our media consumption is on our culture of violence.
Everything You Always Wanted to Know About Violence (But Were Afraid to Ask)
If you haven't said the following, you've most definitely at least heard it said:"Humans have always been violent and [therefore] they always will be." There are many reasons why this is a logical fallacy, but the most important is the one that negates you. You very likely choose not to be violent every day — by the minute even. So do billions of other people 99.9% of the time.
Fact is: peace has always been far more prevalent than violence, but we keep being told otherwise. Our attention keeps being diverted to that .01%. Why? There are many reasons, some of them political, some of them subconscious, but all of them open cans of worms that need not be opened here. Better to address the impact - villifying those who ask, "Is violence inevitable?"
Think about it: violence is so revered in our society, anyone or anything that promotes peace, such as this website, is treated as a threat, even by people who regularly choose to be peaceful. Anyone who likes this website the least, probably needs it the most.
Bottom line: We're not promoting censorship; we're promoting ownership. We always have a choice in what we do with our time. As far as this website is concerned, consuming violent entertainment without questioning the inevitability of violence,
This is Just a Unique Way to Address the Real Problem
Far too often, the argument for violence "trolley problem morality" - chains us to a lie we've learned to revere. This comparison method is just one way to shed light on the problem. The more we believe violence is inevitable, the less we will do to avoid it.
We've created the first platform to systematically quantify entertainment violence with the same rigor that financial tracking sites analyze box office performance. But we go further—we connect these statistics to real-world consequences.
Our database reveals uncomfortable truths: How many deaths does your favorite action movie contain? How does that compare to actual historical conflicts? What does our appetite for violent entertainment say about our society?
Veterans for Peace Partnership
BoxOfficeLoco.org operates as a project of Veterans for Peace, the organization that brings unparalleled credibility to questions of violence and conflict. Our veterans have experienced the reality of violence firsthand—not as entertainment, but as devastating human tragedy.
We're uniquely positioned to challenge violence normalization because we understand the difference between fictional casualties and real human cost. We've seen what violence actually looks like, sounds like, and costs communities around the world.
Building a Movement, Not Just a Website
BoxOfficeLoco.org is more than a database—it's the foundation for cultural transformation. We're building tools for:
- Peace activists seeking data-driven arguments against violence normalization
- Educators and researchers studying media's impact on society
- Conscious consumers making informed entertainment choices
- Parents understanding what their families are consuming
- Policymakers considering the societal implications of entertainment violence
Expert Leadership
Our team combines deep domain expertise in both entertainment analysis and peace advocacy. We bring technical sophistication to cultural criticism, creating intellectual property that could expand into consulting, research partnerships, and educational initiatives.
We're not just building a platform—we're documenting the evidence of social devolution and providing tools for conscious cultural evolution.